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How to write a marketing plan / John Westwood
Material type:
TextSeries: Creating successPublication details: London Kogan Page Ltd. 2013Edition: 4th edDescription: 172 pISBN: - 9780749467128
- 658.802 WES-J
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
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BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.802 WES-J (Browse shelf(Opens below)) | Available | 26555 |
Total holds: 0
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| 658.802 RIC-L Marketer's toolkit : the 10 strategies you need to succeed / | 658.802 SAC-J Winning the story wars : why those who tell-and live-the best stories will rule the future / | 658.802 STR-S UnMarketing : | 658.802 WES-J How to write a marketing plan / | 658.804 BRE-R Business-to-business marketing / | 658.804 ZIM-A Business to business marketing management : | 658.809615 CHA-S Pharmaceutical marketing in India : concepts, strategy, cases / |
How to write Marketing Plan simplifies the task of developing a plan for a product or business. Taking a step-by-step approach to the entire process, it will help you to carry out a marketing audit, set objectives, devise budgets, write and implement the plan.
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