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Beyond advertising :: creating values through all customer touch points / Yoram (jerry) Wind and Catharine Findiesen Hays

By:

Wind, Yoram (Jerry)

Contributor(s):

Hays, Catharine Findiesen

Material type: Text

TextPublication details: India Wiley India 2016Description: 261 pISBN:

9788126563418

Subject(s):

DDC classification:

659.1 WIN-Y

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Books	BITS Pilani Hyderabad	650	General Stack (For lending)	659.1 WIN-Y (Browse shelf(Opens below))	Available		29831

Total holds: 0

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Previous	659.1 SHI-T Advertising and promotion: an IMC approach /	659.1 SRI-K 30 second thrillers :	659.1 TIW-S Uncommon sense of management : five skill and a sixth sense /	659.1 WIN-Y Beyond advertising :	659.1019 SUT-R Alchemy the surprising power of ideas that don't make sense /	659.1042 WHA-C Advertising as culture /	659.1083 BAK-J Childhood under siege : how big business ruthlessly targets children	Next

"Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising

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