Business strategy : J.C. Spender managing uncertainty, opportunity, and enterprise /
Material type:
TextPublication details: United Kingdom Oxford University Press 2015Description: 314 pISBN: - 9780198746522
- 658.4012 SPE-J
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BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.4012 SPE-J (Browse shelf(Opens below)) | Checked out | 28/01/2019 | 30279 |
Browsing BITS Pilani Hyderabad shelves, Shelving location: General Stack (For lending), Collection: 650 Close shelf browser (Hides shelf browser)
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| 658.4012 SID-M Who will bell the Cat ? : | 658.4012 SMI-R Reality test : | 658.4012 SON-J Samsung way : | 658.4012 SPE-J Business strategy : | 658.4012 SPE-R It's not what you sell, it's what you stand for : why every extraordinary business is driven by purpose / | 658.4012 SUT-J Scrum : | 658.4012 THO-A Strategic management : concepts and cases / |
"Emphasizing that firms face uncertainties and unknowns (knowledge gaps) [the author] argues that the core of strategic thinking and processes rests on the organization's leaders developing newly imagined solutions to the opportunities that these uncertainties open up. Drawing on a wide range of ideas from strategy, economics, entrepreneurship and philosophy he stresses the importance of judgment in strategy, and argues that a key element of the entrepreneur and executive's task is to engage chosen uncertainties, develop a language to express and explain the firm's particular business model for dealing with these, and thus create innovation and value. At the same time he shows how the language the strategist creates to do this gives the firm identity and purpose, and communicates this to its members, stakeholders, and customers."--Jacket.
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