The art of strategy : Sun Tzu, Michael Porter, and beyond / Hwy-Chang Moon
Material type: TextPublication details: United Kingdom Cambridge University Press 2018Description: 315 pISBN:- 9781108455800
- 355.02 MOO-H
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
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Books | BITS Pilani Hyderabad | 350 | General Stack (For lending) | 355.02 MOO-H (Browse shelf(Opens below)) | Available | 37673 |
Browsing BITS Pilani Hyderabad shelves, Shelving location: General Stack (For lending), Collection: 350 Close shelf browser (Hides shelf browser)
355.02 GRA-C Strategy bridge : | 355.02 MAL-V Kargil from surprise to victory / | 355.02 MCN-M Sun Tzu and the art of modern warfare | 355.02 MOO-H The art of strategy : | 355.02 MUR-W Successful strategies : | 355.02 TZU-S Art of war / | 355.0209 GEP-D Wars before the great war : |
When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.
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