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Online marketing :: a customer-led approach / Richard Gay, Alan Charlesworth and Rita Esen

By:

Gay, Richard

Contributor(s):

Material type: Text

TextPublication details: India Oxford University Press 2007Description: 538 pISBN:

9780199239009

Subject(s):

Internet marketing

DDC classification:

658.872 GAY-R

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Books	BITS Pilani Hyderabad	650	General Stack (For lending)	658.872 GAY-R (Browse shelf(Opens below))	Available		38107

Total holds: 0

Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more from online customer experiences. The authors believe that, despite the availability of new online tools, the customer should remain the central focus in all transactions and experiences.

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