International marketing /: Rakesh Mohan Joshi
Material type:
TextPublication details: India Oxford University Press 2014Edition: 2nd edDescription: 751 pISBN: - 9780198077022
- 658.84 JOS-R
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Books
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BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.84 JOS-R (Browse shelf(Opens below)) | Available | 38129 |
International Marketing 2/e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare. Written in lucid style, International Marketing 2/e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as non-governmental sources from around the world and figures to facilitate deep insight into the concepts, and cases on a large variety of industries, the book provides students with a keen understanding of international marketing.
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