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Digital marketing excellence :: planning, optimizing and integrating online marketing / Dave Chaffey and P R Smith

By: Contributor(s): Material type: TextTextPublication details: London Routledge 2017Edition: 5th edDescription: 660 pISBN:
  • 9781138494237
Subject(s): DDC classification:
  • 658.872 CHA-D
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
Books Books BITS Pilani Hyderabad 650 General Stack (For lending) 658.872 CHA-D (Browse shelf(Opens below)) Available 38777
Total holds: 0

Now in its fifth edition, the hugely successful Digital Marketing Excellence is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology.

Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.

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