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Predictive marketing : easy ways every marketer can use customer analytics and big data / Omer Artun and Dominique Levin

By:

Artun, Omer

Contributor(s):

Levin, Dominique

Material type: Text

TextPublication details: India Wiley India Pvt. Ltd., 2015Description: 246 pISBN:

9788126558131

Subject(s):

DDC classification:

658.8 ART-O

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Books	BITS Pilani Hyderabad	650	General Stack (For lending)	658.8 ART-O (Browse shelf(Opens below))	Available		38847

Total holds: 0

Predictive Marketing is a predictive analytics primer for organizations large and small offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics.

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