Alchemy the surprising power of ideas that don't make sense / Rory Sutherland
Material type: TextPublication details: London Ebury Publishing 2019Description: 371 pISBN:- 9780753556511
- 659.1019 SUT-R
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
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Books | BITS Pilani Hyderabad | 650 | General Stack (For lending) | 659.1019 SUT-R (Browse shelf(Opens below)) | Available | 39693 |
Browsing BITS Pilani Hyderabad shelves, Shelving location: General Stack (For lending), Collection: 650 Close shelf browser (Hides shelf browser)
659.1 SRI-K 30 second thrillers : | 659.1 TIW-S Uncommon sense of management : five skill and a sixth sense / | 659.1 WIN-Y Beyond advertising : | 659.1019 SUT-R Alchemy the surprising power of ideas that don't make sense / | 659.1042 WHA-C Advertising as culture / | 659.1083 BAK-J Childhood under siege : how big business ruthlessly targets children | 659.1092 CRU-J Man who sold America |
to be brilliant, you have to be irrational why is red bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? We think We are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we arenas and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence People choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you rethink. Rory Sutherland is the Ogilvy advertising legend whose ted Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural Science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.
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