Clearing the digital blur :: how organizations can transform themselves at the speed of digital / Rajiv Jayaraman
Material type:
TextPublication details: India Wiley Publishers 2019Description: 326 pISBN: - 9788126578160
- 658.872 JAY-R
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Books
|
BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.872 JAY-R (Browse shelf(Opens below)) | Available | 40027 |
Browsing BITS Pilani Hyderabad shelves, Shelving location: General Stack (For lending), Collection: 650 Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.872 GRA-S Zero to 100,000 : | 658.8720 HAN-A Digital marketing : | 658.872 HUG-A Strategic database marketing | 658.872 JAY-R Clearing the digital blur : | 658.872 JOR-J Cracking the sales management code : the secrets to measuring and managing sales performance | 658.872 KEL-T Introduction to social media marketing : a guide for absolute beginners / | 658.872 KHA-F Social, mobility, analytics and cloud : |
What do Google, Amazon, Facebook and Alibaba have in common? Collectively referred to as “GAFA”, these companies represent a new breed of competitors who are disrupting one industry after another using a playbook that most incumbent companies fail to understand. This book will help you understand how these digital born organizations look at the world around them, and more importantly, help you transform your own organization to compete and ultimately, thrive in the digital age. With management playbooks from the industrial age offering very little meaningful guidance, we need a fresh perspective to respond to the digital challenge. Clearing the Digital BLUR fills the gap by providing a guidebook for leaders and managers to leapfrog into the digital world, supported by a modern approach to strategy, execution, leadership and culture.
There are no comments on this title.