It’s not profit over people that will make your business successfully when you combine people and profits that you become a hero leader today’s leaders need to engage, connect with, listen to and include their employees and customers in the conversation surrounding the business. The hero factor discusses the importance of a strong company culture as the backbone of any successful business. Companies with leadership that dismisses the importance of transparency in today’s world are more likely to be called out for not living up to the mission statements on their web sites. Dive in and learn how to implement the traits that will help them become a hero entrepreneur, change their organization, live their values and create a winning culture where they: invest in people as a path to more inclusion recast the role of business leadership beyond politics serve others/The common good avoid failure, reasons why not and the lure of the dark side when things get tough know the line between hero and martyr create the next generation of hero leaders.