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AC/DC : the savage tale of the first standards war / Tom McNichol

By: Material type: TextTextPublication details: San Francisco Jossey-Bass 2006Description: 198 pISBN:
  • 9780787982676
Subject(s): DDC classification:
  • 621.3191 McN-T
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Holdings
Item type Current library Collection Shelving location Call number Status Notes Date due Barcode Item holds
Books Books BITS Pilani Hyderabad 621 General Stack (For lending) 621.3191 McN-T (Browse shelf(Opens below)) Available Project RCI-DRDO : Harish Dixit. 40202
Total holds: 0

AC/DC tells the little-known story of how Thomas Edison wrongly bet in the fierce war between supporters of alternating current and direct current. The savagery of this electrical battle can hardly be imagined today. The showdown between AC and DC began as a rather straightforward conflict between technical standards, a battle of competing methods to deliver essentially the same product, electricity. But the skirmish soon metastasized into something bigger and darker. In the AC/DC battle, the worst aspects of human nature somehow got caught up in the wires; a silent, deadly flow of arrogance, vanity, and cruelty. Following the path of least resistance, the war of currents soon settled around that most primal of human emotions: fear. AC/DC serves as an object lesson in bad business strategy and poor decision making. Edison's inability to see his mistake was a key factor in his loss of control over the A"operating systemA" for his future inventionsA-not to mention the company he founded, General Electric.

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