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Design for how people think : using brain science to build better products / John Whalen

By: Material type: TextTextPublication details: India O'Reilly 2019Description: 216 pISBN:
  • 9789352138241
Subject(s): DDC classification:
  • 745.4 WHA-J
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
Books Books BITS Pilani Hyderabad 740 General Stack (For lending) 745.4 WHA-J (Browse shelf(Opens below)) Available 40383
Total holds: 0

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.

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