On the origin of products : the evolution of product innovation and design / Arthur O. Eger and Huub Ehlhardt
Material type: TextPublication details: United Kingdom Cambridge University Press 2018Description: 305 pISBN:- 9781316638187
- 658.575 EGE-A
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
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Books | BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.575 EGE-A (Browse shelf(Opens below)) | Available | 40767 |
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658.575 BEL-A Product development / | 658.575 BRO-M New product development : guide for your journey to best-practice processess / | 658.575 CAG-M Inspired : how to create tech products customers love / | 658.575 EGE-A On the origin of products : | 658.575 EYA-N Hooked : how to build habit-forming products / | 658.575 FLI-P Managing technology and product development programmes : a framework for success / | 658.575 GOT-J Lean UX : |
In this new work, Arthur O. Eger and Huub Ehlhardt present a 'Theory of Product Evolution'. They challenge the popular notion that we owe the availability of products solely to genius inventors. Instead, they present arguments that show that a process of variation, selection, and accumulation of 'know-how' (to make) and 'know-what' (function to realize) provide an explanation for the emergence of new types of products and their subsequent development into families of advanced versions. This theory employs a product evolution diagram as an analytical framework to reconstruct the development history of a product family and picture it as a graphical narrative. The authors describe the relevant literature and case studies to place their theory in context. The 'Product Phases Theory' is used to create predictions on the most likely next step in the evolution of a product, offering practical tools for those involved in new product development.
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