"Rahul Roushan shot to fame around 2009–10 as the 'Pagal Patrakar', the pseudonym he used while writing for Faking News. Back then, he was seen just as a founder-editor of the news satire website with no special interest in politics or ideology. The first time Rahul Roushan was called a Sanghi, he felt deeply offended. After all, he held a Bachelor's degree in Mathematics from Patna University, a post-graduate diploma in journalism from IIMC in New Delhi, an MBA from IIM Ahmedabad, and was a self-made media entrepreneur. Sanghi means someone who is a member of the right-wing RSS (Rashtriya Swayamsevak Sangh) or its affiliates, but the 'liberals' use the term liberally to deride those who differ with their political and ideological stand or those who wear Hinduism on their sleeves. This book analyses why Hindutva as an ideology is no longer anathema and what brought about this change. Why did a country that was ruled for decades by people espousing Nehruvian secularism suddenly begin to align with the 'communal politics' of the Bharatiya Janata Party (BJP)? The book is the story of this transformation. This is not an autobiography, though it could read like one in parts. It is not even a collection of philosophical essays, though it could read like one in pieces. It is the retelling of some historical events and how those events impacted the journey of Rahul Roushan and countless people like him. The book looks at factors like education, media, technology, and electoral politics, which were crucial in this transformation. The book also touches upon some of the personal experiences of the author, both as a media entrepreneur and a journalist