Family businesses are vital to the health of a nation’s economy, but distresses such as economic downturns and the Covid-19 pandemic can put them at grave existential risk.

Drawing from her dynamic experience working with her family-owned company MPIL Steel Structures Ltd, Priyanka Gupta Zielinski presents a unique manual to help family businesses thrive, even in times of crisis. Central to it is a survival toolkit – featuring a metaphorical multipurpose hat, a flashlight, a superhero cape, a Swiss Army knife and a parachute – which prepares business owners to face any challenge head-on. The book also reveals how the improvisational style of family enterprises can be leveraged better for sustainability while identifying in their close-knit structure and community-driven approach avenues for meaningful social change.

Replete with anecdotes and effective strategies – with an occasional Haryanvi idiom thrown into the mix – The Ultimate Family Business Survival Guide is a must-read for the family business and MSME owners everywhere.