Perfect pill :: 10 steps to build a strong health care brand / Gaur Chaudhari
Material type:
TextPublication details: India SAGE Publications 2020Description: 291pISBN: - 9789353882518
- 362.1025 CHA-G
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BITS Pilani Hyderabad | 360 | General Stack (For lending) | 362.1025 CHA-G (Browse shelf(Opens below)) | Available | 46022 |
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| 362.1 SCH-M Introduction to public health / | 362.1 SID-A Hospital and clinical pharmacy / | 362.1 WIL-F Key concepts in public health / | 362.1025 CHA-G Perfect pill : 10 steps to build a strong health care brand / | 362.10289 DOH-P Pandemics: what everyone needs to know / | 362.1042 SEL-J Coalitions of the wellbeing : | 362.10420968 UYS-T Exclusion, social capital, and citizenship : |
“How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry.
This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.
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