Open house with Piyush Pandey /: Piyush Pandey
Material type:
TextPublication details: India Penguin Business 2022Description: 284 pISBN: - 9780670096671
- 659.1 PAN-P
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BITS Pilani Hyderabad | 650 | General Stack (For lending) | 659.1 PAN-P (Browse shelf(Opens below)) | Available | 46746 |
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| 659.1 JON-J Behind powerful brands : from strategy to campaign / | 659.1 KRI-A Learnings of an advertising practitioner / | 659.1 OSW-L Creating value : | 659.1 PAN-P Open house with Piyush Pandey / | 659.1 RIE-A Positioning : battle for your mind / | 659.1 SAN-O Coming soon the end: the reality show called television / | 659.1 SHI-T Advertising and promotion: an IMC approach / |
"In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business? Honest, irreverent and informative, this is a roller-coaster ride with Piyush Pandey and Anant Rangaswami who has skilfully curated the book. With its practical wisdom and deep insights, Open House will both entertain and enlighten you."
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