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Web analytics for dummies / Pedro Sostre and Jennifer LeClaire

By: Contributor(s): Material type: TextTextPublication details: India Wiley India 2007Description: 362pISBN:
  • 9789354643323
Subject(s): DDC classification:
  • 006.70727 PED-S
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Books Books BITS Pilani Hyderabad 003-007 General Stack (For lending) 006.70727 PED-S (Browse shelf(Opens below)) INR 799.00 Available 47619
Total holds: 0

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site.
Web Analytics For Dummies answers two key questions for anyone undertaking a Web analytics project: How do I get the data I need? How do I apply the data to improving my Web site? The authors are experienced Web analysts and designers with experience both in examining the trends of an existing site and redesigning based on research.

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