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Winning middle India : the story of India's new-age entrepreneurs / Bala Srinivasa and T.N. Hari

By:

Srinivasa, Bala

Contributor(s):

Hari T.N

Material type: Text

TextPublication details: India Penguin Random House 2022Description: 187 pISBN:

9780670096800

Subject(s):

DDC classification:

338.040954 SRI-B

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	BITS Pilani Hyderabad	330	General Stack (For lending)	338.040954 SRI-B (Browse shelf(Opens below))	INR 599.00	Available		47926

Total holds: 0

Is there a fundamental new catalyst that can significantly enhance access, affordability and quality of products and services to hundreds of millions of Indians? This catalyst is in the form of a new generation of start-up founders who are leveraging technology platforms, smartphone access, and rapid digitization of the Indian consumer. These young founders don't carry the baggage of the past and are attracted to the opportunity of breaking open the massive market of Middle India-the next 400-500M Indians just below the top of the pyramid. This book is about this new and powerful force of change blowing across India-what it takes to harness this and reshape the destiny of this country.

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