These days critical problem solving related to data and data sciences is in demand. Professionals who can solve real data science problems using data science tools are in demand. The book "Data Analytics: Principles, Tools, and Practices" can be considered a handbook or a guide for professionals who want to start their journey in the field of data science. The journey starts with the introduction of DBMS, RDBMS, NoSQL, and DocumentDB. The book introduces the essentials of data science and the modern ecosystem, including the important steps such as data ingestion, data munging, and visualization. The book covers the different types of analysis, different Hadoop ecosystem tools like Apache Spark, Apache Hive, R, MapReduce, and NoSQL Database. It also includes the different machine learning techniques that are useful for data analytics and how to visualize data with different graphs and charts. The book discusses useful tools and approaches for data analytics, supported by concrete code examples. After reading this book, you will be motivated to explore real data analytics and make use of the acquired knowledge on databases, BI/DW, data visualization, Big Data tools, and statistical science.TABLE OF CONTENTS1. Database Management System2. Online Transaction Processing and Data Warehouse3. Business Intelligence and its deeper dynamics4. Introduction to Data Visualization5. Advanced Data Visualization6. Introduction to Big Data and Hadoop7. Application of Big Data Real Use Cases8. Application of Big Data9. Introduction to Machine Learning10. Advanced Concepts to Machine Learning11. Application of Machine Learning