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Breaking twitter : Elon musk and the most controversial corporate takeover in history / Ben Mezrich

By: Material type: TextTextPublication details: UK Macmillan 2023Description: 334 pISBN:
  • 9781035032471
Subject(s): DDC classification:
  • 658.872 MEZ-B
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Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Books Books BITS Pilani Hyderabad 650 General Stack (For lending) 658.872 MEZ-B (Browse shelf(Opens below)) INR 899.00 Available 48297
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In October 2022, Elon Musk marched through Twitter’s front doors carrying a kitchen sink, tweeting a message to his millions of followers: ‘let that sink in’. His takeover came with the promise of fundamental changes, but nothing could prepare the company for the chaos to come – brutal, sometimes arbitrary mass firings, an exodus of advertisers and ‘blue-tick’ celebrities, and a vicious Shakespearean battle for control.

With unique access to Twitter employees and Musk’s confidants, this is the astonishing story from all sides, revealing a wealth of new details. Follow the darkly comic, self-inflicted, and sometimes frightening events that led Elon into an emotional downward spiral.

The whole world was watching. Breaking Twitter provides ringside seats to one of the most dramatic and compelling business stories of our time. Elon Musk didn’t break Twitter. Twitter broke Elon Musk.

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