Cold start problem : using network effects to scale your product / Andrew Chen
Material type:
TextPublication details: London Penguin Random House 2021Description: 386pISBN: - 9781847942784
- 650 CHE-A
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Books
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BITS Pilani Hyderabad | 650 | General Stack (For lending) | 650 CHE-A (Browse shelf(Opens below)) | INR 799.00 | Available | 48674 |
'A true Silicon Valley insider' Wired
Why do some products take off? And what can we learn from them?
The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.
Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.
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'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand'TechCrunch
'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them'Forbes
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