Text| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.8 CHO-A (Browse shelf(Opens below)) | INR 350.00 | Available | 49241 |
Browsing BITS Pilani Hyderabad shelves, Shelving location: General Stack (For lending), Collection: 650 Close shelf browser (Hides shelf browser)
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| 658.8 BLY-J Key concepts in marketing / | 658.8 CHA-K Marketing management : text and cases / | 658.8 CHO-A Marketing : | 658.8 CHO-A Fast cheap & viral : how to create game-changing content on a shoestring budget / | 658.8 DEB -E Surptition : creating value monopolies when everyone else is merely competing / | 658.8 ELL-I Marketing for growth : the role of marketers in driving revenues and profits / | 658.8 ETZ-M Marketing / |
Viral marketing should not be a happy accidentAashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success. ]
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