Reveals the secrets behind integrating this magnetic quality into your daily interactions. Charisma. This unique quality of confidence, natural ability and personal magnetism exists within each and every one of us, just waiting to be unlocked. But while everyone is born with the capacity for charisma, few ever take full advantage of this amazing personal gift. More than a guide to becoming popular or charming The Charisma Factor is part mentor, part roadmap to embracing your individuality, discovering your authenticity and empowering yourself. By determining what we really want in life, we ignite the drive necessary to reach new heights and become our best possible self. This is the "it" factor the charisma factor that separates leaders from followers, students from teachers, and dreamers from doers. With The Charisma Factor, you'll discover... The key characteristics of charismatic people; How to find and enhance your unique charisma factor; Effective strategies for being more charismatic in personal and professional settings; Daily tools and techniques for developing charisma; The secrets to turning charisma into authentic influence. Within every person is a hidden spark of charisma waiting to be fanned into a flame