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Product strategy and management / Michael Baker and Susan Hart

By:

Baker, Michael

Contributor(s):

Hart, Susan

Material type: Text

TextPublication details: India Pearson 2009Edition: 2nd edDescription: 541 pISBN:

9788131724286

Subject(s):

New products Management
Product management
Case studies

DDC classification:

658.56 BAK-M

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	BITS Pilani Hyderabad	650	General Stack (For lending)	658.56 BAK-M (Browse shelf(Opens below))	INR 1080.00.	Available		49998

Total holds: 0

This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses.

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