TY  - BOOK
AU  - Jensen, Klaus Bruhn, ed.
TI  - Handbook of media and communication research: qualitative and quantitative methodologies
SN  - 9780415225144
U1  - 659 JEN-K 
PY  - 2002///
CY  - New York
PB  - Routledge
KW  - Marketing channels
KW  - Mass media and business.ﾠ
KW  - Advertising media planning. ﾠ
ER  -