Berger, Jonah <br/><br/>
Contagious : why things catch on / 
Jonah Berger 
 - India  Simon and Schuster  2013 
 - 244 p. 
<br/><br/><label>ISBN: </label>9781471111693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Viral marketing<br/>Word-of-mouth advertising.ﾠ<br/>New products.ﾠ<br/>Consumer behavior.ﾠ
<br/><br/><label>Dewey Class. No.: </label>658.8342 BER-J