TY  - BOOK
AU  - Berger, Jonah
TI  - Contagious : why things catch on
SN  - 9781471111693
U1  - 658.8342 BER-J 
PY  - 2013///
CY  - India
PB  - Simon and Schuster
KW  - Viral marketing
KW  - Word-of-mouth advertising.ﾠ
KW  - New products.ﾠ
KW  - Consumer behavior.ﾠ
ER  -