TY  - BOOK
AU  - Simonson, Itamar
AU  - Rosen, Emanuel., jt. auth.
TI  - Absolute value : what really influences customers in the age of (nearly) perfect information
SN  - 9780062356864
U1  - 658.8 SIM-I 
PY  - 2014///
CY  - New York
PB  - Harper Business
KW  - Marketing
ER  -