NG, Irene C.L.
Creating new markets in the digital economy : value and worth /
Irene C. L. NG
- India Cambridge University Press 2014
- 238 p.
9781107461703
Information technology--Economic aspects
Valueᅠ
Technological innovations--Economic aspectsᅠ
New Productsᅠ
Marketing Researchᅠ
658.872 NGI-R