TY  - BOOK
AU  - NG, Irene C.L.
TI  - Creating new markets in the digital economy : value and worth
SN  - 9781107461703
U1  - 658.872 NGI-R 
PY  - 2014///
CY  - India
PB  - Cambridge University Press
KW  - Information technology--Economic aspects
KW  - Valueﾠ
KW  - Technological innovations--Economic aspectsﾠ
KW  - New Productsﾠ
KW  - Marketing Researchﾠ
ER  -