Hughes, Arthur Middleton. <br/><br/>
Strategic database marketing   
Arthur MIddleton Hughes 
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 - India   Tata McGraw-Hill   2012 
 - 598 
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<br/><br/><label>ISBN: </label>9781259029059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing --Planning.
<br/><br/><label>Dewey Class. No.: </label>658.872 HUG-A