Kapoor, Ramneek <br/><br/>
Consumer behaviour : text and cases   
Ramneek Kapoor and Nnamdi O. Madichie 
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 - India   Tata McGraw-Hill   2012 
 - 426 
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<br/><br/><label>ISBN: </label>9780071078108 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ﾠ<br/>Consumer behavior ﾠ
<br/><br/><label>Dewey Class. No.: </label>658.8342 KAP-R