TY - BOOK AU - Kapoor, Ramneek AU - Madichie, Nnamdi O., jt. auth. TI - Consumer behaviour : text and cases SN - 9780071078108 U1 - 658.8342 KAP-R PY - 2012/// CY - India PB - Tata McGraw-Hill KW - ᅠ KW - Consumer behavior ᅠ ER -