Kotler, Philip <br/><br/>
Marketing management: analysis, planning, implementation and control / 
Philip Kotler 
 - 9th 
 - India  Prentice Hall of India  1999 
 - 789 p. 
<br/><br/><label>ISBN: </label>8120311787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ﾠ<br/>Marketing managementﾠ
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT-P