TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: analysis, planning, implementation and control
SN  - 8120311787
U1  - 658.8 KOT-P 
PY  - 1999///
CY  - India
PB  - Prentice Hall of India
KW  - ﾠ
KW  - Marketing managementﾠ
ER  -