Aaker, David A. <br/><br/>
Brand leadership / 
David A Aaker and Erich Joachimsthaler 
 - India  Pocket Books  2000 
 - 350 p. 
<br/><br/><label>ISBN: </label>9781847398352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- United States -- Management ﾠ
<br/><br/><label>Dewey Class. No.: </label>658.827 AAK-D