TY  - BOOK
AU  - Wipperfurth, Alex.
TI  - Brand hijack : marketing without marketing
SN  - 9780670058563
U1  - 658.827 WIP-A 
PY  - 2005///
CY  - New York
PB  - Portfolio
KW  - Brand loyalty
KW  - Brand choice. ﾠ
KW  - Consumer behavior. ﾠ
KW  - Branding (Marketing) ﾠ
ER  -