TY  - BOOK
AU  - Luecke, Richard.
TI  - Marketer's toolkit: the 10 strategies you need to succeed 
SN  - 9780070656437
U1  - 658.802 RIC-L 
PY  - 2006///
CY  - Boston
PB  - Harvard Business School
KW  - Marketing
KW  - Strategic planning -- Handbooks, manuals, etcﾠ
KW  - Marketing -- Handbooks, manuals, etcﾠ
N1  - Harvard Business Essentials
ER  -