Churchill, Gilbert A. <br/><br/>
Marketing research : methodological foundations / 
Gilbert A. Churchill and Dawn Iacobucci 
 - 9th 
 - India  Cengage Learning  2005 
 - 695 p. 
<br/><br/><label>ISBN: </label>9788131503096 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 CHU-G