TY  - BOOK
AU  - Churchill, Gilbert A.
AU  - Iacobucci, Dawn, jt. auth.
TI  - Marketing research : methodological foundations
SN  - 9788131503096
U1  - 658.83 CHU-G 
PY  - 2005///
CY  - India
PB  - Cengage Learning
KW  - Marketing research
ER  -