TY  - BOOK
AU  -  Forte, Alessandro
TI  - Dare to be different : how to create business advantage through innovation and unique selling propositions
SN  - 9789380032719
U1  - 658.85 FOR-S 
PY  - 2005///
CY  -  India
PB  -  Westland
KW  - ﾠ
KW  - Selling.ﾠ
ER  -