Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra and Satyabhushan Dash 
 - 6th 
 - India  Pearson  2011 
 - 948 p. 
<br/><br/><label>ISBN: </label>9788131731819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research -- Methodology<br/>Marketing research<br/>Market surveys
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL-N