TY - BOOK AU - Kawasaki, Guy. TI - Selling the dream : how to promote your product, company, or ideas-and make a difference-using everyday evangelism SN - 9780062313089 U1 - 658.8 KAW-G PY - 1992/// CY - Gutenberg PB - Harper Collins KW - Product management KW - Marketing--Managementᅠ KW - Sales promotionᅠ KW - Sellingᅠ ER -