Ries, Al <br/><br/>
War in the board room : why left-brain management and right-brain marketing don't see eye-to-eye- and what to do about it / 
Al Ries & Laura Ries 
 - New York  Collins Business  2009 
 - 272 
<br/><br/><label>ISBN: </label>9780062371454 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Success in business.<br/>Organizational effectiveness.ﾠ<br/>Left and right (Psychology).ﾠ<br/>Management-Psychological aspects.ﾠ<br/>Marketing-Psychological aspects.ﾠ
<br/><br/><label>Dewey Class. No.: </label>658 RIE-A