TY  - BOOK
AU  - Ries, Al
AU  - Ries, Laura., jt. auth.
TI  - War in the board room : why left-brain management and right-brain marketing don't see eye-to-eye- and what to do about it
SN  - 9780062371454
U1  - 658 RIE-A 
PY  - 2009///
CY  - New York
PB  - Collins Business
KW  - Success in business
KW  - Organizational effectiveness.ﾠ
KW  - Left and right (Psychology).ﾠ
KW  - Management-Psychological aspects.ﾠ
KW  - Marketing-Psychological aspects.ﾠ
ER  -