TY  - BOOK
AU  -  Kerin, Roger A.
AU  - Peterson, Robert A., jt. auth.
TI  - Strategic marketing problems : case and comments
SN  - 9788131755310
U1  - 658.802 KER-R 
PY  - 2011///
CY  -  India
PB  -  Pearson
KW  - ﾠ
KW  - ﾠMarketing --Management --Case studiesﾠ
KW  - Marketing --Decision making --Case studiesﾠ
ER  -