TY  - BOOK
AU  -  Kumar, Nirmalya
AU  - Steenkamp, Jan-Benedict E.
TI  - Private label strategy : how to meet the store brand challenge
SN  - 9781422101674
U1  - 658.827 KUM-N 
PY  - 2007///
CY  -  USA
PB  -  HBS Press
KW  - Brand name products - Marketing
ER  -