TY - BOOK AU - Roman, Kenneth. TI - King of madison avenue : David Ogilvy and the making of modern advertising SN - 9781403978950 U1 - 659.092 ROM-K PY - 2009/// CY - New York PB - Palgrave Macmillan KW - ᅠAdvertising-United States - History-20th century KW - ᅠAdvertising agencies-United States-Hisotry-20th centruyᅠ KW - ᅠAdvertising executives-United States-Biographyᅠ KW - Ogilvy, David, 1911-1999ᅠ ER -